The temperature of the service is transmitted from the first moment the customer enters the store. Zhao Yiming Snacks has formulated a detailed standard process for store service. The clerks always smile and take the initiative to greet, creating a friendly and relaxed shopping atmosphere. This standard is not implemented mechanically, but through continuous training and scene drills, natural and friendly service becomes a team habit.
In the after-sales and customer complaint links, the brand has established a response mechanism that integrates online and offline. Consumers can consult or give feedback through official Mini Program, official account, customer service hotline and other channels. It is particularly noteworthy that Zhao Yiming Snacks launched the "24-hour customer complaint response mechanism" earlier in the industry, and equipped a professional customer service team to deal with problems around the clock to ensure that every opinion can be responded to in a timely and effective manner. This not only improves service efficiency, but also makes consumers feel the respect and importance of the brand.
Standardization is also reflected in careful planning for emergencies. For example, when a customer accidentally drops an item, the clerk needs to be there as soon as possible to deal with it and take the initiative to ask if he needs assistance in cleaning up the clothes. In case of problems such as damaged packaging, he will immediately apologize, replace it with a new product, etc.
The person in charge of Zhao Yiming Snacks said that the core of the implementation of service standardization is to make "attentive service" a replicable and stick-to system. The headquarters continues to strengthen end point execution and quality consistency through regular training, scenario simulation and other means to ensure that each store can deliver the same temperature.
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