This activity with "emotional resonance" as the core not only helped Haoxianglai to quickly "heat up" online, narrowing the distance between brands and consumers, but also indirectly injected strong passenger flow into offline stores, accurately driving the sales of specific products that are deeply bound to the "party" scene, achieving an efficient transformation from "volume" to "sales".
Part 1 In the name of "party", join hands with Zhang Yuan to open the third stop of "I really want to meet"
On the day of the event, the enthusiasm of fans began to brew from the early morning. A local "ingot" (the nickname of Zhang Yuan's fans) said: "I came to queue up early in the morning, and I specially bought the well-recommended Good Want to Come Duck Claw, and wanted to share it with everyone."
This spontaneous sharing behavior happened to be the key word of this conference, "party".
The setting of the party scene is highly compatible with Zhang Yuan's public image in recent years: whether it is the joyous atmosphere created in variety shows such as "0731 Men's Troupe" and "Happy Start Again", or the emotional resonance evoked by the representative work "Guest", Zhang Yuan is an excellent candidate to interpret the "party" scene.
Based on this, I would like to cleverly bind products such as juice, duck claws, and fruit beer to the party scene in the warm-up stage, thus efficiently transforming emotional resonance into consumer motivation.
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