Mingming is very busy and knows that the real moat is the "commodity power" of the product. Relying on digitalization, it builds a "quality-price-experience" value triangle. The group controls quality with a "six-review and six-inspection" system, and self-developed a "food safety publicity system" to allow consumers to scan the code and trace the source; the independent quality control laboratory tests the goods with digital equipment, and 243 quality control personnel review the data to ensure stable quality, making it the first choice for consumers.
According to Mingming's busy prospectus, as of the first half of 2025, the company has directly connected more than 2,300 manufacturers to eliminate intermediate links, and the digital platform analyzes 150 million member data and 1.20 billion orders to accurately predict demand to achieve "sales and purchase". With 40 digital intelligence warehouse distribution centers (inventory turnover is only 11.7 days), the average price of products is 25% lower than that of supermarkets, fulfilling the mission of "helping consumers save money".
Not only that, the 207-person selection team used the "National Selection" Mini Program and member data to capture trends, and the customized tahini sauce hairy belly sold 550 million pieces in half a year. The group has more than 3,600 SKUs in the library, no less than 1,800 in a single store, and hundreds of new models are added every month. With the display of "Thousand Stores and Thousand Noodles", the member repurchase rate reaches 78%.
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