According to the data, the brand currently has 150 million registered members, and the member consumption contributes 78% of the GMV, 110 million members consume 2.9 times a month, and the user stickiness is extremely strong. At the same time, relying on its supply chain advantages across the country, nearly 95% of the goods are directly purchased from brand manufacturers, streamlining the intermediate links, and gaining upstream bargaining power with a huge procurement scale. The retail price is 20-30% lower than that of traditional merchants. Realize a win-win situation for consumers, franchisees and suppliers, and build a virtuous circle of industrial ecology.
On this basis, I want to realize that relying solely on a wealth of product categories and price advantages cannot build long-term brand barriers, and the key to future growth lies in establishing deep emotional resonance with consumers. Therefore, through scale advantages and a large number of user sample data, I want to accurately capture the needs of contemporary young people for "emotional consumption", incorporate IP strategy into the core development path, and build a three-dimensional model covering IP elements and scene experience. Currently, Sanrio, Crayon Shin, Detective Conan and other top-tier IP product matrices have been introduced, allowing consumers to enjoy both delicious food and emotional value. What's more interesting is that I really want to come to the national pop-up store from time to time, integrating scene decoration, richer IP peripheral products and interactive experience, and becoming a landmark of the clock in young consumers.
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